Case study · Athlete's Village of Las Vegas
Building
the Village
A nonprofit website became a connected platform where athletes, families, volunteers, donors, and partners can take part in the mission.
- Client
- Athlete's Village of Las Vegas
- Focus
- Nonprofit community platform
- Delivery
- Responsive static website
- Connected systems
- Netlify, Square, Airtable, MailerLite
01 · The challenge
The mission was present, but visitors had to work to understand it
The original site already had meaningful ingredients: the community photo, the organization’s logo, the phrase “It takes a village,” and several ways to help. The experience did not yet connect those pieces into one clear story.
Navigation competed with the central message. Programs and actions sat across separate menus, while general-purpose sections made the organization feel more like a template than a growing movement.
Before and after
The same community image now carries a clearer promise
The original image communicated community, but the page gave the mission little room to speak.
Stronger hierarchy and direct actions explain why the community matters and how visitors can help.
02 · The defining decision
“Every Athlete Deserves a Village” became the organizing idea
The redesign began with the story rather than the layout. The new language names the athletes the organization serves, including young people who are priced out, cut from teams, or still developing.
That decision gave every page a job. Visitors can understand the problem, see how Athlete's Village responds, and choose a useful next step.
Design decisions became easier once the mission had a clear center.
03 · Beyond the brochure
A website designed to support real participation
The experience grew with the organization. Community members can now move from interest to action without piecing together several disconnected paths.
Booster Club
Players, fans, and coaches can learn about the club, register, join fundraisers, and support student organizations.
Secure payments
Card payments and supported digital wallets let visitors contribute while staying connected to the mission.
Events and partners
Dedicated event experiences and visible partner recognition give new programs room to grow.
Connected follow-up
Registration records, payment status, membership details, and communication move through one coordinated workflow.
04 · The member journey
One simple form coordinates the work behind the scenes
- 01A visitor registers
The member chooses a player, fan, or coach role.
- 02Airtable records the request
The record tracks pending, paid, or failed status.
- 03Square handles payment
The website submits a secure payment token for the registration charge.
- 04MailerLite supports follow-up
Member details and role information prepare the next communication.
The technology stays behind the experience. The visitor registers once, while the site coordinates payment status, member information, and follow-up.
05 · Responsible AI-assisted delivery
Rapid drafts made better feedback possible
AI helped translate direction into working pages, integrations, and focused revisions. Human review determined what the mission required, which ideas belonged, and when the experience was ready.
The work progressed through small, reviewable changes. Mobile navigation fixes, content refinements, integration debugging, and environment configuration each remained visible in the project history.
- 66
- commits from June 13 through August 20
- 47
- files changed across the finished experience
- 4
- services connected to the website
06 · Release confidence
A repeatable release path kept testing separate from production
GitHub kept each change visible and reviewable. Netlify built the site from the repository, bundled the supporting functions, and produced safe previews before publication.
Environment-aware configuration allowed preview and local builds to use Square’s sandbox while production selected live values. Server-side secrets stayed in Netlify rather than the repository.
- 01Create and refine
- 02Commit to GitHub
- 03Build with Netlify
- 04Preview or publish
The result
A clearer story with practical ways to build the village
Athlete's Village now has a digital home that explains the mission and supports day-to-day participation. The organization can add events, recognize partners, register members, and accept support through one coherent experience.
AI accelerated the work. Jonathan supplied the vision, context, corrections, and standards that gave it meaning.